Beverage Industry

2 articles

A close-up of a premium ready-to-drink cocktail on a bar counter, symbolizing the growth and changing preferences in the prepared cocktails market.

Drinks

Prepared Cocktails Market Sees Nuanced Growth Amid Shifting Tastes

In the US off-trade, 'prepared cocktails' reported an 8.

Dmytro Kovalenko·August 13, 2026

A group of friends joyfully toasting with colorful, elaborate zero-proof cocktails in a stylish bar setting.

Culture

The Two Forces Driving the Zero-Proof Cocktail Boom

The zero-proof cocktail boom is driven by consumers seeking health and mindful drinking, especially younger adults, and amplified by the beverage industry's strategic push for sophisticated, premium non-alcoholic options.

Amara Okoro·June 5, 2026